Growing numbers of women are eschewing the familiar ritual of daily hair washing for the much more convenient dry shampoo which only needs to be applied once a week. It is easy to see the attraction of this method and though it looks like a throwback to many years ago, and an anachronism in our modern high-tech world, it is gaining converts in ever increasing numbers. According to Boots, in an article in the Times newspaper, sales of dry shampoo are up 45% from the previous year.
Dry shampoos have come on enormously in recent years and help to volumise and de-grease hair. Marry this to the convenience of being able to stay in bed a little longer in the morning and it is only logical that it is a winning formula.
Celebrity fans of dry shampoo are rumoured to include Miuccia Prada, the renowned fashion designer and head of the famous fashion house which bears her family name.